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David Appel

Global Head, Software & SaaS Sage

David Appel is Global Head of the SaaS Vertical for the largest technology company on the London Stock Exchange, Sage. Over time as a Sales and GTM leader, his organizations have earned the business of >2,000 SaaS and Software companies, growing at 40%+/year. He previously ran Direct Sales at Bill.com, led NetSuite’s Software Vertical, and was part of IBM’s Corporate Development team.

When Cindy isn’t leading Consoul, she’s balancing life as a mom to a spirited 6-year-old boy and a playful 1-year-old chocolate lab. Through both personal and professional lenses, Cindy understands the challenges of juggling career and caregiving and believes that by addressing caregivers’ needs, organizations can build stronger, more sustainable workforces.

 

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2026 Agenda

This Year’s Theme: Scaling In The Era Of AI

Two days of real operator conversations on building, pricing and scaling software in the AI era.

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