
Per-seat pricing is breaking. As AI agents take on real work, margins compress, seat counts stop mapping to value, and boardrooms are scrambling to redefine what customers should actually pay for. This session unpacks the monetization mechanics behind the shift to hybrid usage/outcome pricing — now the default model for AI products in 2026 — through the lens of founders building AI-native from day one and an incumbent retrofitting a legacy business for the agent era. Expect a concrete look at per-seat, per-outcome, and hybrid models: what’s driving the shift, where each model breaks down, and how to reprice without blowing up your existing book of business.