The SaaS Surge: AI, Adaptation & the Next Growth Frontier

Welcome to SAAS NORTH 2025—where ambition meets acceleration. In this high-energy opening keynote, we take a bold look at the forces reshaping the SaaS landscape: the AI arms race, shifting capital markets, leaner teams, and the ever-hungry need to differentiate. You’ll hear what’s actually working, what’s fading fast, and how to seize the opportunities AI unlocks—from product to pricing. This is your wake-up call and your rally cry: it’s time to challenge assumptions, rethink what growth looks like, and gear up for the next chapter of SaaS success.