Canadians have grown skeptical of their own tech sector’s ambition — and the skepticism is earned. Ali Asaria, who’s built and exited companies from Well.ca to Tulip (where he gave away 80% of his shares to an employee-owned trust) and is now building Transformer Lab, makes the case that trust isn’t lost forever — it’s rebuilt through specific choices about ownership, distribution, and who actually benefits when a company wins. The stakes are higher than ever: the same leaders who lost the public’s trust are now the ones steering the most disruptive shift in history, and they need to earn it back before it’s too late.
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