NEW: DEPLOY -> Defence & Dual-Use Summit

Learn More

Why You Need PLG in A Recession

November 16, 2022 • 08:40 AM – 09:05 AM

Canada Hall 1

Speaker

Blake Bartlett

Blake Bartlett

Partner Openview

BetaKit Keynote Stage

The PLG movement gained prominence during the boom times. But it’s even more relevant today amid a recession. This is because PLG can deliver CAC-efficient growth, while also reducing costs across your company. Get the PLG playbook to help you navigate the downturn from Blake Bartlett, software VC and the guy who coined the term “product-led growth” way back in 2016.

Early Bird Pricing

Join The Founders Shaping The Future Of AI-SaaS

Early Bird passes available until October 2!

GET YOUR SAAS PASS

SAVE $474

$725^* /person

Regular Price: $1,199 /person

* When you buy 2 or more tickets

GET YOUR SAAS PASS

Keep Exploring

We have a lot more exciting things for you to check out about this event!

Apply To Exhibit

You bring the booth. We bring the buyers.

Let’s turn badge scans into booked meetings—and pipeline magic.

Apply To Speak

Got something real to say? Good.

No recycled decks. Just operators sharing what’s actually working.

OTTAWA, CANADA, NOV 4-5 2026 • ROGERS CENTRE

Stay In The Loop

Get speaker announcements, agenda updates, and early ticket access delivered straight to your inbox.

No spam. Just the good stuff.