Under the mantle of impact entrepreneurship is the fire of passionate individuals. However, passion alone is not enough; the greatest impact businesses are also financially healthy and leverage traditional go-to-market strategies where appropriate. Speaking with SAAS NORTH, co-founder of impact investment fund Spring, Keith Ippel, shared his view of how impact entrepreneurship can build better businesses.

Studies routinely show that women build amazing companies that deliver for customers and shareholders. Yet women receive a tiny portion of VC funding. Groups like The Firehood aim to solve that problem by investing in women-led companies and helping build stronger connections for up-and-coming founders.

Bringing on new leadership is a tough choice for any startup. But that new leader is also in a tough spot—do they come in guns blazing to overhaul the organization or take a different approach? For Vince Kadar, the decision was to work a little more slowly. Speaking with SAAS NORTH, Vince explained more about his “micro-pivot” strategy and how it helped Polymath turn from almost zero revenue to more profitable growth.

Bringing on new leadership is a tough choice for any startup. But that new leader is also in a tough spot—do they come in guns blazing to overhaul the organization or take a different approach? For Vince Kadar, the decision was to work a little more slowly. Speaking with SAAS NORTH, Vince explained more about his “micro-pivot” strategy and how it helped Polymath turn from almost zero revenue to more profitable growth.

When you start a company, titles don’t matter much—everyone does everything. But as the company matures, you have to figure out where you fit. This is what Helen Kontozopoulos went through when she created a completely new role for herself within her company, ODAIA Intelligence. Speaking with SAAS NORTH after her conference talk, Helen shared more about how to build your own job description as your startup grows.

Every startup has to talk to customers. But people often lie for the sake of not hurting your feelings. While noble, it’s useless to startup founders—you need honest conversations. After her conference talk at SAAS NORTH, growth marketing expert and Growclass founder Sarah Stockdale shared the three questions she asks to bring honesty and remove people-pleasing from customer discovery conversations.

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