Lauren is the Founder and Chief Research Officer of SaaSCan, a Canadian research collaboration born out of COVID-19, focused on Canadian SaaS metric research & insights, in a global context.

She also runs consulting firm WTC Solutions, enabling B2B SaaS companies to grow recurring revenue by maturing their customer experience, customer success, and product adoption practices.

Throughout her career, Lauren has led change at companies across the spectrum of size and maturity, from start-ups and scale-ups, to Cognos, IBM, PTC, and Kinaxis.

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