LUKE MARSHALL

After spending over a decade in the Australian Army as an Infantry Officer, Luke took the leap into the world of SaaS. Luke started out as the COO of DreamFactory, a REST API generation platform before taking the reins as CEO. After three years with DreamFactory Luke moved into a portfolio advisory role where he worked with multiple SaaS companies including Ed-Tech, CRMs, and a range of other SMB focused SaaS platforms. For the past three years Luke has been entirely focused on Baremetrics as the CEO and has helped founders and executives understand how to effectively measure and action their SaaS metrics. Luke is an alumnus of the University of New South Wales, Australia, Harvard Business School and is also a certified change manager. In his spare time he enjoys staying fit, cooking, and trucking his two kids around to their numerous sporting activities.