CEO & Co-Founder


Joella is the CEO of MedEssist, a healthcare delivery platform serving pharmacies, digital health and pharmaceutical companies. With a career spanning diverse sectors, Joella honed her skills in cross-functional roles within the  e-commerce and payments industries, assuming a pivotal role in running operations for one of North America’s largest payment processors. She later worked as a Shopify Partner helping small businesses set up, launch, market and manage their online stores.

Driven by her passion for strategic operations that drive progress, Joella co-founded MedEssist alongside pharmacist and programmer, Michael Do. Together, they combined their expertise to embark on a mission to transform pharmacies into Pharmacy Health Clinics, while enabling the healthcare ecosystem to modernize. This innovative concept merges the convenience of a walk-in clinic with the expertise of a pharmacy, providing accessible healthcare services to a broader patient base.

Beyond her professional pursuits, Joella is committed to nurturing mission-driven entrepreneurs, focusing on women-owned businesses and newcomers to Canada. In her previous roles, she worked to advance women’s access to capital, promote economic equality, and advocate for financial policy reform.