AI has rewritten how customers search for you. It hasn’t changed how they choose you — and most founders don’t know the difference. Mark van Ryswyk led the AI-first modernization of Tinder before founding Catchouse, spending his career solving the same hard problem at different stakes: how do you get recommended, not just found? His research pitting ChatGPT against Google’s AI on identical queries found the two don’t recommend the same people — and the reasons have nothing to do with SEO. This session breaks down the hidden trust signals actually driving AI recommendations, and what founders need to build now to be the answer AI gives, not just the option it can technically surface.
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