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The Future of Go-to-Market: A Playbook for an AI-First World

November 04, 2026 • 11:10 AM – 11:50 AM
Room 213

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Tactical Breakouts

AI hasn’t just added a new channel to go-to-market — it’s rewriting the playbook for how SaaS companies find, win, and grow customers. In this tactical breakout, three GTM experts who’ve built, run, and advised high-growth SaaS companies will share what’s actually working right now. Lessons onhow to use AI to sharpen ICP and targeting precision instead of just scaling noisier outreach, how to build sales process and enablement discipline that keeps pace as AI reshapes the buyer journey, and how founders are using agentic AI to engineer growth without burning cash or diluting equity. Attendees will leave with concrete frameworks and tactics they can apply to their own GTM motion as early as Monday!