Sumeru Chatterjee

Founder TheLaunchMob.com

“Be a purple cow is a sea of regular cows”

Sumeru Chatterjee (aka “Sumo”) has spent 10 years helping startups like Gong, Thinkific, Addepar and data.ai become unicorns, go public or get acquired.

He learned firsthand how high-growth companies create winning offers, stand out from the competition and build raving fans.

He now runs TheLaunchMob.com, a 10-week marketing accelerator for high-growth startups and has helped dozens of B2B SaaS startups break the $1M milestone.

Outside of work, he built a YouTube channel to 200k subscribers and 10M views with his dad, and loves biking and Muy Thai.

Previous Sessions @ SAAS NORTH

2024

Speaker

The 11 Timeless Laws of Startup Marketing

November 13, 2024 • 03:10 PM - 03:40 PM

Super Early Bird Pricing

Join The Founders Shaping The Future Of AI-SaaS

Super Early Bird passes available for a limited time.

GET YOUR SAAS PASS

SAVE $600

$599^* /person

Regular Price: $1,199 /person

* When you buy 3 or more tickets

GET YOUR SAAS PASS

Keep Exploring

We have a lot more exciting things for you to check out about this event!

2025 Agenda

Last Year’s Theme: Future-Proofing SaaS in the Age of AI

From go-to-market to product innovation, this year’s agenda is packed with real strategies, tools, and frameworks to help you adapt, scale, and thrive with AI.

Learn More

Apply To Exhibit

You bring the booth. We bring the buyers.

Let’s turn badge scans into booked meetings—and pipeline magic.

Apply Now

Apply To Speak

Got something real to say? Good.

No recycled decks. Just operators sharing what’s actually working.

Apply Now

OTTAWA, CANADA, NOV 4-5 2026 • ROGERS CENTRE

Stay In The Loop

Get speaker announcements, agenda updates, and early ticket access delivered straight to your inbox.

No spam. Just the good stuff.

Get Updates