Event category: Product


November 15, 2023

11:05 AM - 11:40 AM EDT

Room 214 2023-11-15 35 MINS

Metrics That Matter: A No-BS Guide to Data-Driven Productivity

Drowning in data but thirsting for insights? Cut through the noise with Joseph Fung, a seasoned tech entrepreneur with over two decades of experience. In this session, he'll break down how to zero in on the metrics that actually drive success for your startup. Learn tactical tips like how to differentiate noise from actionable KPIs, the art of delegating metrics across your team, and techniques for connecting metrics to strategy. You'll walk away with a clear understanding of how to identify meaningful metrics, how to bootstrap your business intelligence infrastructure, and how to make data-driven decisions that matter. No fluff, just actionable tips tailored for startup leaders.




November 16, 2023

01:55 PM - 02:30 PM EDT

Room 214 2023-11-16 35 MINS

Building Defensibility in Products in the Era of Generative AI

During this session, Brandon Zhao from Two Small Fish Ventures, an early-stage venture firm, will speak on the importance of building defensible products in today's tech landscape. By leveraging the powerful combination of network effects and the transformative potential of generative AI, they showcased how businesses can redefine their atomic units, boost supply through AI-driven content generation, and enhance user engagement through hyper-personalization. This paradigm shift not only strengthens a product's competitive edge but also creates avenues for innovative business models and offers unprecedented user value.



Two Small Fish Ventures

10:40 AM - 11:10 AM EDT

Room 214 2023-11-16 30 MINS

The Five Steps to Product Market Fit

Based on exclusive interviews with 50 of Canada's best late-stage founders--including Mike Katchen (CEO of Wealthsimple), Martin Basiri (CEO of Applyboard), and Jack Newton (CEO of Clio) -- Pablo created a presentation called The Five Steps to Product Market Fit. Based on specific examples and from these 50 case studies, the presentation shows the five steps all founders have used to go from nothing to Product Market Fit. If you are the founder of a pre-product-market-fit start-up, this is the talk for you.




November 15, 2023

02:25 PM - 03:00 PM EDT

Room 213/215 2023-11-15 35 MINS

Practical Product Positioning: A foolproof framework for nailing your SaaS positioning

This talk focuses on the importance of product positioning in the SaaS industry and offers strategies and best practices for differentiating products from competitors. Jess can discuss how to identify unique value propositions, target specific customer segments, and craft compelling messaging to stand out in a crowded market.


Director of Product Marketing


01:40 PM - 02:15 PM EDT

Room 213/215 2023-11-15 35 MINS

How to Operationalize Customer Value to Maximize Product Growth

What’s a critical, yet wildly overlooked, aspect of acquiring customers & growing a product? Operationalizing growth. In this talk, Claire will explore how to match your product experience with real customer needs -- not only to fuel product growth and drive revenue, but also to better equip your team.
How well do you know your best customers? Better yet, how sure are you about why they chose your solution over all the others? The reality is, most of us are guessing what really matters to our customers -- a needless misstep, especially for those of us trying to build more scalable PLG / low-touch product experiences.


Co-Founder & COO

Forget The Funnel

November 16, 2023

09:40 AM - 10:05 AM EDT

BetaKit Keynote Stage 2023-11-16 25 MINS

Founder Story: From Idea to Product-Market Fit

Peter Carrescia and Kirk Simpson have a long history together, starting in 2011 when Peter led the seed round at Kirk's startup Wave Accounting (later known as Wave Financial) while managing director at OMERS Ventures. Peter later joined Wave and worked closely with Kirk through the successful sale of the company to H&R Block in 2019 for $537 million.

In early 2022, while casually discussing whether to invest in a startup, the idea for portable identity emerged, which led to the launch of Qui Identity in August with Kirk and Peter at the helm and initial seed funding of $8.5 million. In this talk, Peter will share details of how Qui raised funding for their initial idea and built a strong core team to help bring it to life. He will share how, through continuous market research and rapid prototype iterations, the company has moved closer toward product-market fit. Finally, Peter will share where Qui stands today, and the challenges and opportunities ahead as the company begins to scale.


Co-Founder & Head of Strategy & Business Development

Qui Identity Inc.

November 15, 2023

09:20 AM - 09:50 AM EDT

BetaKit Keynote Stage 2023-11-15 30 MINS

Why SaaS Metrics are Broken: Time for the Next Era Metrics Playbook?

SaaS metrics helped us understand the power of SaaS business models. With the right inputs, we could predict a company’s future (and invest accordingly). We’ve now grown accustomed to the traditional set of SaaS metrics as just part of how to operate a SaaS business. It’s hard to conceive of what to do without metrics like CAC payback, LTV:CAC, average ACV, or the magic number. Here’s the thing: the traditional SaaS metrics playbook can be extremely misleading when it comes to managing a vertical SaaS, PLG, or usage-based company. How do we benchmark our CAC payback period, for example, if growth comes from our R&D investments rather than from sales & marketing? Of what value is LTV:CAC if we see 150%+ net dollar retention, making our LTV essentially limitless?

Kyle Poyar from OpenView will unpack the metrics playbook for this new era of software – and what you should aim for at each stage of growth.


Operating Partner

OpenView Venture Partners

November 18, 2021

02:05 PM - 02:45 PM EDT

Room 213/215 2021-11-18 40 MINS

The ABCs of Partnerships in B2B SaaS

The importance of the partnership function is often misunderstood, yet by the end of the decade it is estimated that 2 out of 3 B2B SaaS purchases will flow indirectly. In this panel, you will join partnership experts to learn more about the immense value partnerships can have on your B2B SaaS company, the different types of partnerships that exist, what to look for when selecting partners, and key tactics to activate partnership programs within your organization. 



Director of Marketing



Lead Channel Partner Manager



Founder and CEO



Head of Partnerships


01:15 PM - 01:50 PM EDT

Room 214 2021-11-18 35 MINS

Psst… You’re Missing 20% of Your Market! Why Website and Product Accessibility Makes Cents

Good accessibility standards are good for business and increase your audience size. With 20% of the Canadian population living with a disability, it makes sense to ensure product and website accessibility.  Several provinces are mandating that online content be more accessible and many companies are scrambling on how to implement the updates … fast. 

Learn what to keep in mind when developing a new product, or how to bring current online content up to speed with digital accessibility expert David Hale. 



Craft & Crew