Event category: Product
Events
November 18, 2021
10:25 AM - 10:55 AM EDT
Founder Led Marketing
Startup founders often struggle to know when and how to make their first marketing hire. Learn strategies to avoid common timing pitfalls and tips for approaching the hiring process more thoughtfully.
You will learn: the essential elements of marketing to help founders figure out what kind of marketer they need, knowing the right time to add a marketer and when to start planning and how to establish the issues the hire would tackle.
November 17, 2021
02:40 PM - 03:20 PM EDT
How to Build a Product & Category in Parallel
Achieving product-market fit is the ultimate goal for startups and also scale-ups looking to launch new product lines. But what comes first: the product or the market? This session will cover how to bring customers, market and product development together into one cohesive and cross-functional strategy that will accelerate your go-to-market and maximize your chance of success. Tamara and Chris will share lessons and tactics from their own experience building a product and category in parallel as they transitioned Unbounce from a landing page builder to a multi-product conversion intelligence platform.
02:40 PM - 03:20 PM EDT
Demystifying Enterprise Sales: How to get to “Yes” Faster with Financial Institutions and Other Large Companies
B2B SaaS sales can be a long, lonely, and tiring job, especially when you are selling to large enterprises and financial institutions. What may look like an obvious win can get dragged out over compliance-related questions and reviews, integration problems, needing to coordinate between multiple departments, etc. In this panel discussion, we will dive into key questions to ask, major hurdles to prepare for, and successful approaches that have worked.
01:45 PM - 02:25 PM EDT
Taking Your Growth Marketing from Startup to Scale-up
Hear how the Growth Marketing Director at Clio, Alex Shipillo, draws on his experience and shares how growth marketing differs in startups versus scale-ups.
Things to learn: What marketing teams at startups and scale-ups should focus their energy on, how your marketing team, programs, and process can scale as the company grows and common pitfalls to avoid when transitioning from a startup to a scale-up.
01:45 PM - 02:25 PM EDT
Negative Churn! The Ultimate Guide to OFFSETTING Revenue Churn With Upgrades, Cross-sells and Add-ons
Churn is one of the most hotly debated questions of all SaaS. Bessemer Venture Partners says an “acceptable” churn rate could be as high as 7% annually, though there are many SaaS CEOs who consider anything above 5% unacceptable. So… is negative churn even possible? Yes. It’s the “holy grail” of SaaS metrics in fact – and when it’s negative, this is a really POSITIVE thing! In this presentation we’ll assess negative churn, why it’s such a powerful growth mechanism, and how to get there with these four “account expansion” strategies.
11:35 AM - 12:15 PM EDT
The Ultimate Guide to Community-Led Growth: A Case Study of the Top in SaaS
Why do some software companies have a loyal, cult-like following? While others blend into oblivion? Is a good product enough to win in the SaaS market today? In this Masterclass with two leading community builders, explore how brands like Peleton, Gong, Notion & Duolingo build their raving fans. Walk away with a 4 step process to start building your own loyal member base today.
11:35 AM - 12:15 PM EDT
Your Pricing is Always On: How to Optimize Your SaaS Pricing Strategy
Striking the balance between profitability and a good customer experience is the most important thing when evaluating, or re-evaluating, your pricing strategy.
This session will cover the foundation of your pricing models by unpacking how to establish and understand your SaaS pricing strategy and goals, understand the evolution of the primary SaaS pricing models and the pros and cons of each, tips for designing your optimal SaaS pricing plan and strategy and determining what your SaaS offering is worth
November 17, 2022
02:55 PM - 03:30 PM EDT
The Product Led Sales Playbook
Dooly ranked No. 6 in the fastest-growing products list in 2022, ahead of other paragons of the PLG movement - ClickUp, Figma, Miro, Gong and Airtable. And Dooly's net revenue retention sits at an impressive 162%. How? Product Lead Sales (PLS).
More companies today are choosing to go Product-Led than ever before, but there’s a dirty little secret: The best PLG companies ALL have sales teams. And those top PLG companies have been practitioners of Product-Led Sales for a few years now, but education on the topic remains scarce. Until now.
Join, Co-Founder and CEO of Dooly, Kris Hartvigsen as he sits down with Sandy Mangat, Head of Marketing at Pocus to spill the tea on all things PLS.
12:30 PM - 01:20 PM EDT
Food for Thought
A 30-minute deep conversation with someone at a conference will set you up for years to come!
Food for Thought is designed around connections and discussions. Meet cool, highly relevant people, learn from your peers who have already solved the issues you’re working on and share your learnings with others!
