Demystifying Enterprise Sales: How to get to “Yes” Faster with Financial Institutions and Other Large Companies

November 17, 2021 | 02:40 PM - 03:20 PM EDT

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  • November 17, 2021 | 02:40 PM - 03:20 PM EDT
  • Room 213/215

Moderator

ALEX TONG

Principal

Information Venture Partners

Speakers

IRENE ZHOU

Canada Accounts Lead

Plaid

JUSTIN BEALS

CEO & Co-Founder

Strikegraph

LIZ SAMSON

Director of Partnerships

RBC

B2B SaaS sales can be a long, lonely, and tiring job, especially when you are selling to large enterprises and financial institutions. What may look like an obvious win can get dragged out over compliance-related questions and reviews, integration problems, needing to coordinate between multiple departments, etc. In this panel discussion, we will dive into key questions to ask, major hurdles to prepare for, and successful approaches that have worked.