How Influencer Marketing Helped Grow an 8-Figure SaaS Business Sustainably

November 16, 2023 | 01:55 PM - 02:30 PM EDT

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  • November 16, 2023 | 01:55 PM - 02:30 PM EDT
  • Room 213/215



Head of Growth Marketing


Senior Ambassador Program Specialist

What sets influencer marketing apart is the emotional connection it creates. Influencers are not just promoting a product or service, and they’re sharing their personal experiences and emotions. They’re making a connection with their followers and creating a sense of community. And when we see someone we admire and trust using a product or service, it creates an emotional response in us. It makes us feel like we’re part of something special.