Stijn Hendrikse


A serial entrepreneur and marketing leader, Stijn has contributed to the success of 10+ startups as a C-level executive, including Chief Revenue Officer of Acumatica and CEO of MightyCall, a SaaS contact center solution. He founded Kalungi – the global leading Growth-as-a-Service Marketing agency focused solely on B2B SaaS companies.

Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft’s Office platform. He was also VP of Marketing for Group Health while being acquired by Kaiser Permanente and CMO for Fluke Digital Systems. He built the first global marketing team for the Accelix Industrial Internet of Things (IIoT) solution.

From product marketing and positioning to strong demand generation and building a scalable digital footprint, Stijn brings a proven formula for growth to B2B SaaS companies requiring similar building blocks for marketing to scale.

Stijn helps venture-backed and fast-growing startups that:

  • Don’t have experience building a SaaS Marketing team
  • Need “hockey-stick” growth NOW;
  • Cannot afford a permanent, full-time marketing leader with the right experience level; and,
  • Seek an interim solution while identifying and recruiting a permanent Marketing leader.

For many small or midsize B2B SaaS companies, Marketing – or lack thereof – can become the main “inhibitor” to growth. Stijn helps businesses grow by injecting extensive marketing leadership and expertise fast. Here’s what some of Stijn’s current and past clients have to say about him:

“Stijn transformed Atera into a global SaaS company and created a strong platform for growth.” – Gil Pekelman, CEO, Atera

“With Stijn’s help, we feel like we have an engine in place where we feel we can really see serious growth in the coming year.” – Doug Claffey, CEO, Energage

“Working with Stijn yielded the best of all worlds, immediate hands-on results and a lasting impact on the business.” – Brian Plackis Cheng, CEO, cielo24

“Stijn is a rare leader whose compass is grounded in inspiring people to be the best they can be and governed by integrity and responsibility.” – Vijay Kasireddy, CEO, Find Inc

My Sessions

Your Pricing is Always On: How to Optimize Your SaaS Pricing Strategy


Striking the balance between profitability and a good customer experience is the most important thing when evaluating, or re-evaluating, your pricing strategy.    This session will cover the foundation of your pricing models by unpacking how to:   Establish and understand your SaaS pricing strategy and goals   Understand the evolution of the primary SaaS pricing models and […]