Riaz Sidi


Riaz Sidi is a sales and marketing leader with 20 years of active experience applying and training sales and digital marketing methodology, assembling and leading high-performance teams, developing deep professional relationships by leveraging digital, social and traditional marketing platforms, and building cutting-edge commercial strategies designed to significantly increase revenue for clients and partners.

Riaz is President at Sidi.io, a digital marketing agency focused on demand generation, performance marketing and funnel strategy with specialized expertise in growing B2B technology & SaaS companies. Riaz is also CEO & Founder at AdPuzl, a social media SaaS startup inspired in response to the pandemic as a way to empower small businesses to simply and effectively leverage social media advertising. Riaz rose up the corporate media world with a 5 year stint at Postmedia in roles ranging from Digital Strategist to National Training Manager.

Riaz currently volunteers as the National Marketing & Communications board member for the Aga Khan Economic Planning Board for Canada. When he is not leading his businesses, Riaz can be found playing backgammon with his wife, Fatima, and ball hockey with his son Zayd.

My Sessions

The ABCs of Partnerships in B2B SaaS


The importance of the partnership function is often misunderstood, yet by the end of the decade it is estimated that 2 out of 3 B2B SaaS purchases will flow indirectly. In this panel, you will join partnership experts to learn more about the immense value partnerships can have on your B2B SaaS company, the different […]