Cube Business Media Inc.
Michelle has spent two-decades in the Emerging Technology, Digital Media and Nonprofit industries. A marketing maven, who has co-founded three startups, as well as held senior leadership roles for various early stage and fast-growth companies, Michelle exemplifies a true entrepreneurial spirit. Her expertise in events, strategic marketing and communications frameworks is rooted in collaboration, creativity and connecting people with impactful opportunities.
In the mid-2000’s Michelle along with her business partner (also her brother) forged new ground in online broadcasting when they co-founded bnetTV.com. This role allowed her to travel the globe covering world-class events and collaborating with event producers, such as Informa Telecoms on creative ways to monetize digital content.
Michelle’s depth and breadth of the global mobile industry gave way to her role as Vice President of Industry Relations of award winning mobile local search app Poynt, where she led B2B marketing and communications efforts across 8 markets that contributed to a 900% growth in customers.
A champion of Alberta’s business community Michelle served as President of Digital Alberta, where she developed and delivered numerous events including the Digital Alberta Awards.
Shortly after moving back to Vancouver to spend more time with family, Michelle connected with the investor side of the Startup ecosystem as Director of Marketing and Events for the National Angel Capital Organization (NACO) where she was responsible for conferences and digital marketing initiatives.
In 2016, Michelle joined Wavefront as Vice President of Marketing and Communications where she produced national and local events ranging in scale from Summits, design thinking workshops and community-based meetups. Michelle managed a brand refresh, implemented digital marketing strategies resulting in a 70% conversion rate for audience engagement and was instrumental in Vancouver Startup Week programming, Smart Cities initiatives and the BC Digital Supercluster proposal.
Her insatiable appetite for travel and culinary adventures keeps her road-tripping across North America, taking cooking classes in Morocco and exploring beaches from Barcelona to Cuba.
Michelle holds a Bachelor of Arts (Sociology) from the University of British Columbia and a Post Baccalaureate in Social Policy from Simon Fraser University.