In the time as Data Scientist at Jimdo (Germanys largest SAAS website building company) he experienced and lead diverse marketing data topics. He introduced and scaled up attribution models to measure the intrinsic segmentation power and marketing actions. He worked with Neil Bainton (former Mailchimp COO) on a self learning CRM system that automated the process of sending the right information, at the right time.
A key element to creating a successful marketing program is data and more importantly, the ability to connect data across different applications within the marketing stack. By creating a single source of truth, marketers can see a more complete view of their customer, create unique automated cross channel campaigns that drive growth and analyse results […]