A SaaS marketing leader passionate about B2B technology companies. I love marketing and growth in SaaS. I’ve worked on every stage and element of marketing from positioning to go to market strategy, to product development/marketing and demand generation. I have a proven ability to drive customer acquisition and revenue growth. (15+ years in marketing)
Specialty: Demand Generation, Product Marketing, Go to Market Strategy
Advisory Board Member / Speaker & Instructor / Writer
-185% YoY Revenue Growth with Predictable Revenue
-Built 2.5 day SAAS NORTH conference from the ground up to 1200+ attendees
-Achieved acquisition target 1 year ahead of schedule with Fintech client
-Adjunct University Professor
-Tech Institute Instructor and advisor to SaaS companies
-Speaker at SAAS NORTH, TalkDesk’s Opentalk, SaaStock, UnmarketingConf, Futurecamp
-Marketing chapter in 2nd edition of “From Impossible to Inevitable”
-Marketing book in progress, stay tuned
A strategic leader, seasoned in cultivating talent and building collaborative company culture. 13+ years of experience leading high performing teams of 5 to 25 employees, from junior associates to Directors, and remote leadership across multiple locations.
Recognized as a creative thinker who fosters rewarding partnerships and brings an entrepreneurial spirit to every new project.
The process of how customers feed your growth is top of mind for every for every Founder, Marketer or Sales Exec, with the ever elusive question of “what can you do to remove friction points?” continuing to be your nemesis. A controversial approach to attracting and captivating your next round of customers, moves away from […]