Manuela Bárcenas
Fellow.app
Manuela Bárcenas is a startup marketer on a mission to help managers and their teams work better together. In 2018, Manuela was marketing hire #1 at Fellow.app – one of the fastest growing startups in Ottawa. At Fellow, she helped launch the successful Supermanagers podcast, she runs a newsletter with thousands of subscribers called the Manager TLDR, and now leads a team of marketers that develop content and programs to accelerate revenue and build Fellow’s brand.
My Sessions
Negative Churn! The Ultimate Guide to OFFSETTING Revenue Churn with Upgrades, Cross-sells and Add-ons
BreakoutManuela Bárcenas
Shona Nicolle
Allan Wille
Michael Wright
Churn is one of the most hotly debated questions of all SaaS. Bessemer Venture Partners says an “acceptable” churn rate could be as high as 7% annually, though there are many SaaS CEOs who consider anything above 5% unacceptable. So… is negative churn even possible? Yes. It’s the “holy grail” of SaaS metrics in fact – and when it’s negative, this is a really POSITIVE thing! In this […]