Manuela Bárcenas

Manuela Bárcenas is a startup marketer on a mission to help managers and their teams work better together. In 2018, Manuela was marketing hire #1 at – one of the fastest growing startups in Ottawa. At Fellow, she helped launch the successful Supermanagers podcast, she runs a newsletter with thousands of subscribers called the Manager TLDR, and now leads a team of marketers that develop content and programs to accelerate revenue and build Fellow’s brand.

My Sessions

Negative Churn! The Ultimate Guide to OFFSETTING Revenue Churn with Upgrades, Cross-sells and Add-ons


Churn is one of the most hotly debated questions of all SaaS. Bessemer Venture Partners says an “acceptable” churn rate could be as high as 7% annually, though there are many SaaS CEOs who consider anything above 5% unacceptable. So… is negative churn even possible?  Yes.  It’s the “holy grail” of SaaS metrics in fact – and when it’s negative, this is a really POSITIVE thing!   In this […]