Liz Samson


As Director of Partnerships at RBC, Liz works closely with RBC’s Enterprise Retail Partners to deliver differentiated experiences and value to RBC’s retail and business clients. Most recently, Liz took a leading role in bringing the Rexall and DoorDash partnerships to life. In her 10+ years at RBC, Liz has also held numerous leadership roles in Procurement and Business Transformation.

Prior to joining RBC, Liz spent time in management consulting, advising fortune 500 companies on outsourcing and shared services, as well as in tech on Hewlett Packard’s supply chain and sales operations team.

Liz lives in Toronto with her family, and has an MBA from the Schulich School of Business and a BCom from the Desautels Faculty of Management at McGill University.

My Sessions

Demystifying Enterprise Sales: How to Get to “Yes” Faster with Financial Institutions and Other Large Companies


B2B SaaS sales can be a long, lonely, and tiring job, especially when you are selling to large enterprises and financial institutions. What may look like an obvious win can get dragged out over compliance-related questions and reviews, integration problems, needing to coordinate between multiple departments, etc. In this panel discussion, we will dive into […]