Kate leads brand strategy, marketing, and communications for both IEX Group and the Investors Exchange. She is responsible for broadening and amplifying the IEX brand, as well as for expanding awareness of the high quality of trading and liquidity offered on the Investors Exchange and groundbreaking innovations such as IEX Cloud. Kate also partners with Business Development to ensure alignment between the sales and marketing functions.
She joins IEX following six years at J.P. Morgan, most recently as Executive Director, Global Head of Brand for J.P. Morgan Asset Management. There she worked with the organization to build the firm’s first global communications platform and media programs to broaden reach and engagement with the firm. Under her leadership the firm’s brand favorability and loyalty scores hit record highs.
Prior to J.P. Morgan, Kate spent her career at full-service global advertising and communications agencies like WPP/JWT and Dentsu/mcgarrybowen where she developed brand strategies for companies like Nestle’s Kit Kat, Shell Oil, Clarks, Kleenex and Unilever’s Toni and Guy.
With a busy mix of options available to marketers today, how do you rise above the noise and identify the best channels to connect with your customers? How do you nurture and make your customer experience authentic? Join the experts in this session as they share their insights on approach and execution of content marketing […]