Jennifer Mercer


The innovation that happens when the members of a strong, passionate team work together in fast-paced growth mode is a thrill and inspiration. I’ve experienced this as both an employee and co-founder of two startups. I thrive in the startup environment.

In 2004, I cofounded DreamFactory Software. We launched half a dozen AppExchange products and built a RESTful API Platform for mobile application developers. DreamFactory raised over $20 million in capital and culminated in a successful exit.

In 2018, the core team from DreamFactory founded Metazoa. We have created Snapshot, an admin and developer tool for change and release management. Snapshot is used by over 60% of Fortune 100 companies. Metazoa is now focused on refining this crucial tool used by Salesforce customers in the enterprise and SMB.

My Sessions