James Sherrett


James Sherrett is the Senior Technology Strategist at Slack. He works with Slack’s largest customers to help them understand how Slack fits into their collaboration strategy and integrates with their technology stack.

In prior roles at Slack he led the sales, marketing and go-to-market initiatives, working closely with customers like RBC, Spotify, Airbnb, Disney and Walmart to help them get the most from Slack and transform the way they work.

Prior to Slack, James led growth, marketing and e-commerce teams in software, consumer products and travel, as well as founding his own marketplace for creative work called AdHack. Hailing from Canada, James is a fluent French speaker and he lives by his current motto – “Learn to do by doing”.

My Sessions

Breakout: Water Cooler Talk: 5 Tips To Creating a Winning Sales Playbook

Room 213/215

Join these SaaS leaders as they share their actionable knowledge on building high-growth sales organizations, the cheat sheets they swears by and few lessons learned from the trenches.


Breakout: Positioning for High Growth Software Companies

Room 213/215

Learn how Slack went to market and how their framework can help your business with Slack’s own James Sherrett. The goal of the session is to arm you with an understanding of the power of positioning, then share a framework for creating, testing and evolving your positioning to prove it works.