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Jacqueline Cook

Vendasta Technologies

Jacqueline is responsible for working with the rest of the executive team to define Vendasta’s growth objectives, and to ensure everyone in the company deeply understands them and feels empowered to make an impact toward them. She works with the CEO to shape Vendasta’s long term strategy and to align both the culture, organizational design and company metrics toward those long-term objectives. She works across a number of diverse teams to execute cross-functional initiatives, collect and share key customer insights, and test new initiatives to drive Vendasta’s growth levers. She is also the General Manager of the division serving Vendasta’s mid-market customer segment, which current comprises over half of the company’s revenue. Most recently, Jacqueline played a major role in Vendasta’s $40M growth funding round, which marks the single largest technology investment in the prairies since the Canadian Venture Capital Private Equity Association (CVCA) started collecting data in 2013.

Jacqueline is an alumnus of The Next 36 Entrepreneurial Institute, Canada’s premier entrepreneurial leadership initiative. During the program, she co-founded and was CEO of Triumf Mobile Rewards: a tablet and Smartphone-based platform for small and medium-sized businesses to customize their own loyalty rewards programs. She has been a speaker at events such as Tejo Talks, sponsored by Canada’s Embassy to Portugal as part of Web Summit, TEDx UofS and WE DAY, and has represented Canada at the 2010 G8 and G20 Summits, the 2010 APEC Summit in Japan, and at the 2011 G20 Young Entrepreneur Summit in France.

Jacqueline has been a recipient of CBC Saskatchewan’s Future 40 under 40 and a YWCA Women of Distinction Award and serves on the board of Co.Labs, Saskatchewan’s first technology incubator. She was recently named as one of Betakit’s Canadian women in tech worth watching.

She currently resides in Saskatoon, Canada with her husband and son.

What makes Jacqueline an expert?

Saskatoon-based Vendasta recently raised $40 Million led by BDC, the largest raise from a Saskatchewan based company.

My Sessions

Breakout: Where will you be in 10 years: Creating a Generational Company that Can Grow, Scale and Adapt

Room 201