Jacqueline is responsible for working with the rest of the executive team to define Vendasta’s growth objectives, and to ensure everyone in the company deeply understands them and feels empowered to make an impact toward them. She works with the CEO to shape Vendasta’s long term strategy and to align both the culture, organizational design and company metrics toward those long-term objectives. She works across a number of diverse teams to execute cross-functional initiatives, collect and share key customer insights, and test new initiatives to drive Vendasta’s growth levers. She is also the General Manager of the division serving Vendasta’s mid-market customer segment, which current comprises over half of the company’s revenue. Most recently, Jacqueline played a major role in Vendasta’s $40M growth funding round, which marks the single largest technology investment in the prairies since the Canadian Venture Capital Private Equity Association (CVCA) started collecting data in 2013.
What makes Jacqueline an expert?
Saskatoon-based Vendasta recently raised $40 Million led by BDC, the largest raise from a Saskatchewan based company.