Diana Goodwin

MarketBox and AquaMobile

Diana has over 14 years experience in the aquatics industry working as an instructor, supervisor and manager. She worked at a number of private swim companies and community pools for the City of Mississauga teaching all ages and skill levels before founding AquaMobile. Diana is a big sports fan and has competed in numerous lifeguard competitions and represented the University of Toronto in Varsity soccer and track and field competitions while pursuing her Bachelor of Commerce degree, which she completed in 2007. In 2011, Diana received her Masters in Business Administration (MBA) from the Kellogg School of Management at Northwestern University in Illinois.

Diana was just 19 years old when she started her swim school business, which she grew with a single $3000 investment that she received from a government grant.

AquaMobile has now grown to 1500 instructors operating across Canada and in 25 states in the United States. AquaMobile has also been profiled in Forbes, Inc., Huffington Post, and Techvibes to name just a few, and had also pitched on CBC’s Dragon’s Den.

Diana has won a number of business awards including Emerging Entrepreneur of the Year, the $100,000 Small Business Challenge, and was most recently a finalist for the RBC Canadian Women Entrepreneur Awards. Diana is considered an innovator and thought-leader in “Bootstrapping” finding the most cost-effective ways to market and scale her business model.

What makes Diana an expert?
Doubling down on her success with AquaMobile, Diana launched MarketBox, due to customer demand for a PaaS solution that was as results driven as her first product. Dian bootstrapped AquaMobile and scaled it to over 7 figures in ARR.

My Sessions

Breakout: The Essentials to Building a Platform As A Service Marketplace


The Essentials to Building a Platform As A Service Marketplace. The popularity of on-demand service marketplaces is definitely on the rise! To a large extent this can be attributed to the booming on-demand economy. Coming up with a sound strategy you can scale, leverages the right framework and keeps your customers front and centre is […]