David Hale

Craft & Crew

Some might describe me as a “hyperactive”. I prefer “ambitious”.

In 2010, I co-founded the full-service website production company, Craft&Crew (formerly known as Soshal), where I have had the opportunity to lead the growth and evolution of the business in partnership with Phil Sonea, Chad MacDonald, and our talented Crew.

We guide complex organizations through strategically-driven transformations by following a proven process that has been executed more than 500 times for brands like SurveyMonkey, TD, Xplornet, REALTOR.ca, Calian, Colliers International, BGIS, Athabasca University, and Rakuten Kobo.

I also lead the marketing team for Micrometrics, one of Ottawa’s startups to watch, where I help build connections between leaders in the hospitality industry through strategic content and community development.

And I am a co-owner and producer of The SAWMILL at Lansdowne in partnership with Saunders Farm and Ottawa Sports & Entertainment Group where I oversee business development, marketing, strategic partnerships, and ticket operations. This October, get ready to experience a brand new fright at an all new site!

My Sessions

Psst…You’re Missing 20% of Your Market! Why Website and Product Accessibility Makes Cents


Good accessibility standards are good for business and increase your audience size. With 20% of the Canadian population living with a disability, it makes sense to ensure product and website accessibility.  Several provinces are mandating that online content be more accessible and many companies are scrambling on how to implement the updates … fast.  Learn what to keep […]