Alex Shipillo leads the Growth Marketing function at Clio, the world’s leading cloud-based technology platform for the legal industry. His team oversees Clio’s top of the funnel customer acquisition programs, paid marketing channels, demand generation, marketing experimentation, and international expansion (EMEA). Prior to Clio, Alex held startup marketing roles at Influitive, Indochino, and Helpful.
Hear how the Growth Marketing Director at Clio, Alex Shipillo, draws on his experience and shares how growth marketing differs in startups versus scale-ups. Things to learn: What marketing teams at startups and scale-ups should focus their energy on How your marketing team, programs, and process can scale as the company grows Common pitfalls to […]