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The Data Sessions Presented by Microsoft: Solving the Attribution Challenge with Real Time Analytics

Room 201

Businesses struggle to understand all the touchpoints a potential customer encounters throughout the customer journey. To understand better the journey and target the right type of customers, you need to capture, assign value and analyze the journey across channels in real-time. This session will dive into the analytics platforms that allow to you capture and ingest data from disparate sources to see what’s truly working first hand.