The Essentials to Building a Platform As A Service Marketplace. The popularity of on-demand service marketplaces is definitely on the rise! To a large extent this can be attributed to the booming on-demand economy. Coming up with a sound strategy you can scale, leverages the right framework and keeps your customers front and centre is a journey unto itself. In this session you will hear from founders who have successfully built PaaS companies for B2B and Enterprise customers.