Demystifying Enterprise Sales: How to Get to “Yes” Faster with Financial Institutions and Other Large Companies


B2B SaaS sales can be a long, lonely, and tiring job, especially when you are selling to large enterprises and financial institutions. What may look like an obvious win can get dragged out over compliance-related questions and reviews, integration problems, needing to coordinate between multiple departments, etc. In this panel discussion, we will dive into key questions to ask, major hurdles to prepare for, and successful approaches that have worked. Moderated by Alex Tong, Principal at Information Venture Partners, the panel includes: 

  • Justin Beals, Founder of Strike Graph, a compliance automation company 
  • Paul Fitzpatrick, Chief Business Development Officer for Solace, an event-driven management platform