Event category: Sales & Marketing

Nathan Yeung, an experienced marketing strategist, will walk you through the essentials of consumer psychology and how trust could be the catalyst to propel your SaaS to unicorn status. He will walk through how our overconfidence blinds our ability to build trust, how everything we do in marketing falls back to this simple concept, and how mental shortcuts, called heuristics, play a major role in the success of your business.

"What does your company do?" It's a question that SaaS sellers and founders get asked every day. Yet in a market where your customers struggle with unprecedented solution choices, razor-tight budgets, and infinite distractions, leading with your product, service or even its benefits is no longer enough to engage them!

If you want to avoid getting lost in a sea of sameness, your narrative needs to resonate with lightning-fast emotional precision. That's why in the battle for customer attention, science tells us that manifesting the confidence and conviction needed to convert modern buyers lies in describing their problems better than they can.

In this session, David Priemer, founder of Cerebral Selling and author of the bestselling books, Sell The Way You Buy and The Sales Leader They Need, will share simple but powerful tactics for transforming your narrative to grow your revenue faster.

Hear firsthand accounts of the mishaps and humorous missteps as we delve into CERTN's international expansion journey. Discover the valuable lessons these experiences have taught Co-Founder and CEO Andrew McLeod about navigating global markets, growth, expansion, and company transition, all with resilience and wit.