You’ve likely heard of the mythical, illusive, yet important milestone in the startup growth lifecycle: Product-Market Fit. In this session, you’ll hear from Founders, Chris Noble and Elizabeth Bourdeau as they discuss their journey achieving Product Market Fit. You’ll learn, Why product-market fit is not just up to marketing, why product (and engineering) also needs to be laser-focused on this pursuit, how to measure product market fit, how to unpack what happens when you achieve product-market fit and the lessons learnt from the wins and losses on their startup SaaS journeys.