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2018 Agenda

Your Lifecycle in SaaS: Customer, Innovation & Growth
Canada's SaaS Conference for Companies Scaling Up

Pre- Conference Day - November 27, 2018

5:30 pm - 8:00 pm

WELCOME RECEPTION

Arrived for the conference already? Live in town and want to come and get a sneak peak at who's attending SAAS NORTH this year? Join us at the Side Door for some drinks and light fare at the official Welcome Reception, sponsored by FIRMA Foreign Exchange and Ceridian

7:45 pm - 9:00 pm

RAINFOREST QA + KLIPFOLIO MINGLER

You are invited to the invite-only, VIP Mixer on Tuesday, November 27th at Ottawa's renowned Metropolitan Brasserie following the official SAAS NORTH Welcome Reception! Come for the networking, drinks and appetizers, and stay to gain insights into the health of your team's QA and business insights - hosted by Rainforest QA and Klipfolio.

7:45 pm - 9:00 pm

TIMIA CAPITAL'S CXO NETWORKING EVENT

As a senior executive of a growing SaaS company, TIMIA and Boast.AI would like to invite you to network with peers during the SAAS NORTH Conference. In honour of their #BestinSaaS Breakfast series, TIMIA Capital will be hosting a #BestinCanada wine tasting. Featuring 5 great local wines and an infamous charcuterie dinner.


Day 1 - November 28, 2018

7:15 am - 8:45 am

REGISTRATION OPENS

7:15 am - 8:30 am

PwC INVESTOR BREAKFAST

Join us at the PwC Investor Breakfast, co-sponsored by TSX and Dentons, where leading experts from the investment community will share insights on the latest trends and industries to watch. 

7:30 am - 8:40 am

DELEGATE BREAKFAST

8:45 am - 9:00 am

WELCOME REMARKS

Leo Lax, Executive Director, L-Spark, will open up the conference. 

9:30 am - 10:00 am

KEYNOTE - IF AI IS THE NEW SOFTWARE BATTLEGROUND, WHAT IS THE EXPONENTIAL IMPACT ON THE GROWTH OF YOUR COMPANY?

In this keynote by Jeana Jorgensen, General Manager, CE Partner and Startup Experience at Microsoft, you will learn about how AI is driving exponential change, starting with the Cloud. We will discuss AI market and all up cloud opportunity and talk through some of the more effective ways to drive growth for your solutions. 


Session sponsored by

10:00 am - 10:30 am

NETWORKING BREAK

10:00 am - 6:30 pm

WORKSPACES TRADESHOW

10:00 am - 11:10 am

CONCURRENT SESSIONS

SAAS FUNDAMENTALS: GETTING THE VALUE RIGHT FOR YOUR FIRST $1MM - $5MM ARR

In this session, panelists will explore the metrics that matter most to your organization. Is it MRR vs ARR? Is it customer acquisition vs churn?

Panelists include:

  • Allan Wille, President & CEO, Klipfolio
  • David Rozin, Associate Vice President, National Bank of Canada
  • Kerri Golden, Partner and CFO, Information Venture Partners
  • Jared Sleeper, Partner, Matrix Partners

WORKING WITH CORPORATE ENTERPRISE CUSTOMERS

What does buying SaaS look like for corporate enterprise and how do SaaS companies find new ways of supporting their customers?

Panelists include:

  • Igor Faletski, CEO & Co-Founder, Mobify
  • Izabella Gabowicz, Chief Operating Officer, Sensibill
  • Gelu Ticala, Vice President, Product Development, Kinaxis
  • Sacha Gera, SVP, Cloud Products, Ribbon Communications

SAAS FUNDAMENTALS: AI? CLOUD? BLOCKCHAIN? HOW TO ADD NEW TECHNOLOGIES WITHOUT LOSING FOCUS

This panel will discuss their experience in adding new technologies by sharing case studies and war stories.

Panelists include:

  • Jamie McDonald, Co-Founder & Co-CEO, Hubdoc
  • Katie Womersley, VP of Engineering, Buffer
  • Mike Matta, CEO and Co-Founder, SOLINK
  • Kim Morouney, Managing Director, Lazaridis Institute

11:20 am - 12:00 am

CONCURRENT SESSIONS

HOW DIVERSITY AND INCLUSIVITY ARE PARAMOUNT IN SCALING YOUR PRODUCT TEAM

This panel will share their insights for managing the intersection of product design and team for high-velocity companies. 

Panelists include:

  • Jeremy Bailey, Creative Director, Freshbooks
  • Andrea Corey, VP Product Development, Nudge.AI
  • Satish Kanwar, VP & GM of Channels, Shopify
  • Lianne Vineberg, Technical Talent Lead, Wealthsimple

CUSTOMER ACQUISITION IS DEAD. PRICING AND RETENTION ARE THE FUTURE OF SCALING

Leveraging data glenaed from his experience with over nine thousand recurring revenue businesses at Profitwell (formerly Price Intelligently), CEO Patrick Campbell shares data driven insights on why the days of relying on customer acquisition are dead. 

UNDERSTANDING THE PATH TO IPO: GROWTH, CAPITAL AND TEAM

This panel will discuss the path to IPO and what the process looks like.

Panelists include:

  • Erin Crowe, CFO, Martello Technologies
  • Susan Liu, Principal, Scale Venture Partners
  • Robert Rosen, Managing Director, CIBC
  • Leo Lax, Executive Managing Director, L-Spark

12:00 pm - 12:55 pm

LUNCH

12:55 pm - 1:30 pm

KEYNOTE - SCALING YORU GROWTH ENGINGE TO GO FROM $10M ARR to $100M ARR STARTS WITH KNOWING HOW TO LEAPFROG INTO ACCELERATION MODE

Join Karan Mehandru as he moderates a discussion with Tara Bryant, SVP of Sales of global CRM company Pipedrive and Aaron Zifkin, Managing Director of Lyft Canada and former Regional Head of North American Operations for AirBnB.


Session sponsored by 

Moderator: Karan Mehandru, General Partner, Trinity Ventures

Panelists:

  • Tara Bryant, SVP of Sales, Pipedrive
  • Aaron Zifkin, Managing Director, Lyft Canada

1:40 pm - 2:25 pm

PITCHFEST, SPONSORED BY DENTONS AND AWS

Four SaaS companies will have the opportunity to pitch to an esteemed panel fo judges including investors, legal experts and leading SaaS entrepreneurs.


Sponsored by

Moderator: Erin Blaskie, Director of Marketing, L-Spark

Judges include:

  • Andrea Baptiste, Amazon
  • Hannah Chaplin, CEO & Co-Founder, Receptiv.io
  • Chase Irwin, Partner, Dentons
  • Russell Samuels, Partner, Whitecap Venture Partners

2:35 pm - 3:15 pm

CONCURRENT SESSIONS

GOING GLOBAL: KEY CONSIDERATIONS AND HOW TO PREPARE FOR INTERNATIONAL GROWTH

This panel will share their experiences and best practices for going global. What should your key considerations be for expanding outside of North America?


Panelists include:

  • Marie Chevrier, CEO and Founder, Sampler
  • Jack Newton, CEO and Co-Founder, Clio
  • Jamie Neuwirth, Head of Canada Growth, Stripe
  • Alex Thuema, Founder and CEO, SaaStock

SAAS FUNDAMENTALS: MARKETING YOUR SCALEUP, THE ESSENTIALS IN SCALING YOUR COMPANY AND GROWING YOUR CUSTOMERS

This session will cover the marketing and branding strategies you need for your rapidly growing SaaS company.


Panelists include:

  • Jennifer Couldrey, Executive Director, The Upside Foundation
  • Mona Elesseily, VP Online Marketing Strategies, Page Zero Media
  • Meena Sandhu, VP Marketing and Growth, Predictable Revenue
  • Mychelle Mollot, Chief Marketing Officer, Solace
  • Ria Lupton, Head of Marketing, GrowthGenius

HOW DO YOU KNOW YOU HAVE AN AI PROBLEM?

This session will explore the practical applications for adopting AI into your SaaS offering. Understanding what AI is and how it will improve your business can help you determine what you should build automation into and what problems can’t be solved by AI.


Session sponsored by

Panelists include:

  • Kerry Liu, CEO, Rubikloud
  • Michael Weider, CEO, Clearwater Clinical
  • Narjes Boufadenm, Founder and CEO, Keatext
  • Yevgeniy Vahlis, Director of Applicated Machine Learning, BorealisAI

3:25 pm - 4:05 pm

CONCURRENT SESSIONS

THE EMERGING APP ECONOMY THAT IS TRANSORMING SAAS

his session will dive into how founders, product managers, marketers and technical leads can think about participation in this broader app ecosystem. Should you partner or build your own ecosystem? Atlee and Andrew will share their key learnings around how Shopify and Hubspot have worked through company/market priorities, aligning with internal and external objectives and developed their road maps.


Featuring

  • Atlee Clark, Director of Apps and Developer Relations, Shopify
  • Andrew Lindsay, VP Corporate Development and Business Development, Hubspot

THE EXIT TEAM

Whether you built your company to sell it or not, you still need to be exit ready. You don't know when you may be presented with an opportunity to sell, or otherwise exit. This is the biggest transaction of your life after all, and you can't do it alone. This session will explore when you should be thinking about selling, who you need on your team and key considerations for your organization, customers and shareholders.


Session sponsored by

Featuring

  • Barbara Dirks, Head of Silicon Valley Bank of Canada
  • Carol Leaman, President & CEO, Axonify
  • Hugues Lalancette, Associate, iNovia Capital
  • Bram Sugarman, Head of Corporate Partnerships, Shopify
  • Mark Macleod, Founder, SurePath Capital

THE BASICS OF AI & HOW TO GET STARTED

This session will explore the journey companies have taken in building their SaaS offering. Case studies from the battlefields of transitioning to the cloud/serverless tech, customer adoption, scaling and regulations.


Session sponsored by

Featuring

  • Sam Haffar, Principal, Real Ventures 
  • Stephan Jou, Chief Technology Officer, Interset
  • Sasa Nijemcevic, VP and GM Network Service Management BU, Nokia 
  • Tuba Yamac, Patent Agent, BCF Ventures

4:05 pm - 4:20 pm

REFRESHMENT BREAK

4:20 pm - 4:50 pm

FIRESIDE CHAT - FROM ZERO TO HYPERGROWTH, BUILDING A HIGH-PERFORMING, HUMAN-CENTRIC TEAM

Hear from Michael Litt, Founder & CEO, Vidyard who will share insights from building remarkable teams in this intimate discussion with Michelle Scarborough, Managing Director, Strategic Investments and Women in Tech, BDC Capital.


Session sponsored by

4:55 pm - 6:00 pm

HAPPY HOUR, SPONSORED BY LAZARIDIS INSTITUTE

Networking with a beer in hand!

5:00 pm - 6:00 pm

FUCKUP NIGHTS x SAAS NORTH INNOVATION THROUGH FAILURE

Coming to Ottawa for SAAS NORTH, FuckUp Nights is a global movement and event series that shares stories of epic professional failures. The stoires of the business that crashes and burns, the partnership deal that goes sour, the product that has to be recalled... you will hear it all!


Sponsored by

Moderated by Marsha Druker, Founder, FuckUp Nights Toronto

Featuring stories by

  • Marie Chevrier, CEO and Founder, Sampler
  • Mark Organ, CEO and Founder, Influitive 

6:30 pm - 7:30 pm

VIP RECEPTION, SPONSORED BY PwC

Speakers, sponsors and investors are welcome to attend this exclusive VIP Reception at Jackson which is connected to the newly renovated Ottawa Art Gallery.

7:00 pm - 9:30 pm

THE PARTY, SPONSORED BY LABARGE WEINSTEIN & NATIONAL BANK

Who's ready ot party? Join us at the SAAS NORTH Party at the brand new Ottawa Gallery. It's the SaaS part of the year!

Day 2 - November 29, 2018

8:00 am - 9:00 am

REGISTRATION OPENS

8:00 am - 9:00 am

DELEGATE BREAKFAST

9:00 am - 9:15 am

OPEN REMARKS

Our MC, Aydin Mirzaee opens up the conference for day 2!

9:15 am - 9:45 am

FIRESIDE CHAT - YOUR INNOVATION CONTINUUM: SURVIVE OR THRIVE

Having a culture of innovation and reinvention is key for tech companies, and while we think it might be implied that all tech companies are innovative, the fact remains it takes tremendous effort to stay the course.


Sponsored by

Fireside Chat by

  • Dax Dasilva, CEO and Co-Founder, Lightspeed
  • Jessica Galang, Editor, Betakit

9:45 am - 10:15 am

FIRESIDE CHAT - PRODUCT LED GROWTH

The world's best SaaS companies are leveraging product-led growth (PLG) to grow faster than the competition. PLG is a go-to-market strategy that relies on product features and usage as the primary drivers of customer acquisition, retention and expansion. Tope and Ariel will discuss how Calendly has led the charge in this.


Sponsored by

Fireside Chat by

  • Tope Awotona, CEO Calendly
  • Ariel Winton, Investor, OpenView Venture Partners

10:00 am - 6:00 pm

WORKSPACES TRADESHOW

10:15 am - 10:45 pm

NETWORKING BREAK

10:45 am - 11:25 am

CONCURRENT SESSIONS

SAAS FUNDAMENTALS: BUILDING SUCCESSFUL SAAS OPERATIONS FOR GROWING COMPANIES

This session will focus on what financial models make sense when you are in growth mode.

Featuring

  • Larissa Holmes, VP Talent, Borrowell
  • Aydin Mirzaee, CEO, Fellow.app
  • Annika Reinhardt, Compensation Professional, Talent Collective
  • Pablo Srugo, Associate, Mistral Ventures

THE ART OF COMMUNITY - WHY YOUR STARTUP SHOULD INVEST IN A COMMUNITY MANAGER TO CONNECT MEANINGFULLY WITH CUSTOMERS AND FUEL LONG-TERM GROWTH

In this session you will hear from some of Canada's leading community managers who will share tactical info on Strategies for building community at scale; Tactics for managing multiple communities: industry, customers, employees; Specific techniques to identify the right community members and engage them; Measuring the ROI on community management activities; The link between community building and employee culture; How to balance community management against other marketing initiatives.

Moderated by Erin Blaskie, Director of Marketing, L-Spark

Featuring

  • Jesse Cressman-Dickinson, Community Development Manager, Shopify
  • Jaxson Khan, Head of Marketing, Nudge.ai 
  • Nicole Kelly, Community Director, OMERS Ventures
  • Danielle Smith, Director of Partnerships and Community, TWG

BUILDING AND LEVERAGING YOUR BOARD TO WIN

This session will explore how best to work with your board and who should be on your board. Whether you are fundraising, scaling up, or planning your exit strategy, the people who accompany you on your path to success need to be right for you. VC's from Canada and United States will share best practices, war stories and how to leverage this integral extension of your team.


Sponsored by

Moderated by Anuj Madan, Natioanl Industry Leader for Tech, Media & Telecom, KPMG.

Featuring

  • Briehan Burke, General Partner, Trinity Ventures
  • Prashant Matta, Partner, Panache Ventures
  • Catherine Dahl, Co-Founder and CEO, Beanworks
  • Karan Mehandru, General Partner, Trinity Ventures

11:35 am - 12:15 pm

CONCURRENT SESSIONS

THE 360- DEGREE VIEW OF YOUR CUSTOMER: TACTICS FOR HOW TO GET YOUR ORGANIZATION WORKING COLLABORATIVELY AND BUILDING A CLEAR PATH TO PREDICTABLE GROWTH

In this session, Mark Organ, CEO and Founder of Influtive will talk about tactics for how to get your organization working collaboratively and building a clear path to predictable growth.

CORPORATE VENTURE & STRATEGIC PARTNERS

Strategies for positioning your SaaS company for the right type of partnerships and capital growth options. How do you identify an optimal partnership and know what levers to “push or pull” in order to get the results you are looking for. Having the right lens to evaluate these opportunities is essential. In this session expert advisors and investors will provide insights that will help you prepare for strategic partnerships and corporate venture investment opportunities.


Sponsored by

Moderated by Lauren Robinson, Chief HIGHLINE Beta

Featuring

  • Ed Bryant, Partner, Sampford Advisors
  • Arun Singh, Senior Associate, UpData
  • Derek van der Plaat, Senior Vice President, Technology and Investment Banking, EY
  • Greg Smith, Chief Operating Officer, TIMIA Capital

CONCERNING THE FUTURE OF AI: THE ETHICS OF BUILDING AI SYSTEMS AND THE NEED FOR A HUMAN-CENTRIC APPROACH

When AI becomes the subject matter expert outperforming both people and companies, how do we ensure that bias doesn’t get overtaken by purpose? This session will explore the conflicts we know are arising in the “humans vs robots” debate and what are some of the tactics can your company deploy to ensure you remain true to your core values and business objectives.


Sponsored by

Featuring

  • Naomi Goldapple, Director of Industry Solutions, Element AI
  • Robin Grosset, Chief Technology Officer, Mindbridge AI

1:10 pm - 1:40 pm

KEYNOTE, THE PATH TO SUCCESS ISN'T ONE DIMENSIONAL: LIFE LESSONS FROM A TECH ENTREPRENEUR

Carol Leaman, Axonify’s President & CEO, shares her story of the drive and motivation to travel the road of being an entrepreneur. From a 9-5 professional to risking her financial and personal well-being, this four-time exit maven now leads a $200 Million company. The lessons learned along the way are sure to resonate with the spectrum wins and losses SaaS founders facing growing the organizations.


Session sponsored by 

1:40 pm - 2:25 pm

PITCHFEST, SPONSORED BY DENTONS AND AWS

Four SaaS companies will have the opportunity to pitch to an esteemed panel fo judges including investors, legal experts and leading SaaS entrepreneurs.


Sponsored by

Moderator: Patrick White, Managing Director, L-Spark

  • Briehan Burke, Catalyst Ventures
  • Andrea Baptiste, Amazon
  • Chase Irwin, Partner, Dentons
  • Lance Laking, MaRS Investment Accelerator Fund

2:45 pm - 3:25 pm

CONCURRENT SESSIONS

OUTSOURCING VS. HIRING: BUILDING DIVERSE TEAMS AT SCALE

Join some of Canada's fastest growing Startups such as Tulip Retail, Numbercrunch and Time Doctor as they discuss how they approach scaling their teams, priority hires and what you can outsource.

Moderated by Stefan Kollenberg, Co-Founder and CMO, Crescendo

Featuring

  • ZJ Hadley, Employee Success Business Partner, Tulip Retail
  • Susan Richards, Co-Founder, Numbercrunch
  • Shavonne Hasfal-Mcintosh, Shopify
  • Liam Martin, Co-Founder, Time Doctor

TRANSITIONING YOUR BUSINESS MODEL: FROM SERVICE TO SAAS

The state of the SaaS industry has been rapidly transitioning: from the cloud, to general purpose software, now to hyper-verticalized platforms.This session will provide "how to's" and what to expect when transitioning your business model from services to SaaS, such as how to plan your sales cycles, pricing and support your customers.

Moderated by Owen Mathews, Chairman, Alacrity Foundation

Featuring

  • Zeynep Zorlu, Partner, Alacrity Turkey
  • Amy Konary, VP, Customer Business Innovation, Zuora
  • Sean Tyson, Founder and Chief Strategy Officer, Quietly

SCALING YOUR CUSTOMER REVENUE ENGINE

Driving growth and engagement with inbound & outbound marketing strategies. Building the Customer Revenue Engine for a scaling SaaS company is the topic of the day in Customer Success and at the heart of the partnership between Marketing and CS

Moderated by Will Richman, Co-Founder and CEO, GrowthGenius

Featuring

  • Sabrina Leblanc, Director of Sales, SurveyMonkey
  • Anusha Srijeyanathan, Vice President, Client Success, Benevity
  • James Thomas, Chief Marketing Officer, Solium

3:35 pm - 4:15 pm

CONCURRENT SESSIONS

LEVERAGING NEW REGULATIONS, SUCH AS GDPR, CYBER-SECURITY OR HAVING AN IP STRAEGY, COULD ANY OF THESE BE YOUR NEXT CUSTOMER ADVOCACY PLATFORM?

This session will explore how to approach a scalable marketing framework reflective of ever-changing global policies and regulations and how you can take a customer-first approach to building a roadmap for different markets.

Moderated by Sabrina Fitzgerald, Managing Partner, National Capital Region, PwC

Featuring

  • Mary Jane Leslie, VP Sales and Channel Development, LifeRaft
  • Steve Neville, Director of Corporate Marketing, TrendMicro
  • Robert Percival, Partner, Norton Rose Fulbright

LEADING WITH IMPACT

How investing in companies led by diverse and inclusive founders is just smart business. The costs of launching a Startup have never been so low, however, the complexity required to achieve global scale has never been as high. Layer on top of that being a women in tech or a member of a racialized group, and the complexities are even more magnified. This session brings together VC's and SaaS entrepreneurs to share how investing in companies lead with diverse and inclusive leaders - from board to C-Suite, yields the returns companies and investors are looking for.


Sponsored by

Moderated by Joanne Fedeyko, CEO, Connection Silicon Valley

Featuring

  • Jill Earthy, Head of Growth, Female Funders
  • Ben Morris, Vice President, Corporate Development and Technology Strategies, Wesley Clover
  • Matt Roberts, Partner, ScaleUP Ventures

THE CUSTOMER IS NOT ALWAYS RIGHT

In the Age of the Customer, how do you set up a scaling SaaS organization to make the most out of product feedback? Is the customer always right or their their demands hamper innovation and leave you building copycat SaaS products? Learning to handle customer feedbacn to grow your busienss and give your customers the experience they deserve. This session will give you the tactical tips and best practices used by leading SaaS organizations.


4:15 pm - 4:30 pm

NETWORKING BREAK

4:30 pm - 4:40 pm

RAPID FIRE PITCH - DAY 1 & 2 WINNERS

4:40 pm - 5:10 pm

KEYNOTE - THE VELOCITY OF SAAS IN CANADA

The SaaS industry, estimated to be valued at $100 Billion USD is currently outpacing the world economy’s rate of growth. The state of this industry has been rapidly transitioning: from the cloud, to general purpose software, now to hyper-verticalized platforms. Add to this, growth investing in Canada has grown by 160% over the last three years to $1.7 Billion, vs the US which has seen a modest growth of 10% over the same period. For the first time, Canada is seeing a mass movement of US based talent moving North to work in Canada’s booming tech sector. The costs of launching a Startup have never been so low, however, the complexity required to achieve global scale has never been as high. 500 Startups Canada, Neha Khera, will share insights on global trends and the state of SaaS in Canada.


Sponsored by

5:10 pm - 5:15 pm

CLOSING REMARKS & PITCHFEST WINNER ANNOUNCED

5:15 pm - 6:00 pm

HAPPY HOUR

6:00 pm - 8:00 pm

AFTER PARTY

Pre- Conference Day - November 27, 2018

5:30 pm - 8:00 pm

WELCOME RECEPTION

Arrived for the conference already? Live in town and want to come and get a sneak peak at who's attending SAAS NORTH this year? Join us at the Side Door for some drinks and light fare at the official Welcome Reception, sponsored by FIRMA Foreign Exchange and Ceridian

7:45 pm - 9:00 pm

RAINFOREST QA + KLIPFOLIO MINGLER

You are invited to the invite-only, VIP Mixer on Tuesday, November 27th at Ottawa's renowned Metropolitan Brasserie following the official SAAS NORTH Welcome Reception! Come for the networking, drinks and appetizers, and stay to gain insights into the health of your team's QA and business insights - hosted by Rainforest QA and Klipfolio.

7:45 pm - 9:00 pm

TIMIA CAPITAL'S CXO NETWORKING EVENT

As a senior executive of a growing SaaS company, TIMIA and Boast.AI would like to invite you to network with peers during the SAAS NORTH Conference. In honour of their #BestinSaaS Breakfast series, TIMIA Capital will be hosting a #BestinCanada wine tasting. Featuring 5 great local wines and an infamous charcuterie dinner.


Day 1 - November 28, 2018

7:15 am - 8:45 am

REGISTRATION OPENS

7:15 am - 8:30 am

PwC INVESTOR BREAKFAST

Join us at the PwC Investor Breakfast, co-sponsored by TSX and Dentons, where leading experts from the investment community will share insights on the latest trends and industries to watch. 

7:30 am - 8:40 am

DELEGATE BREAKFAST

8:45 am - 9:00 am

WELCOME REMARKS

Leo Lax, Executive Director, L-Spark, will open up the conference. 

9:00 am - 9:30 am

OPENING KEYNOTE - JOURNEY TO A BILLION DOLLAR COMPANY

David Ossip, Chairman and CEO, Ceridian will share insights and data that have contributed to one of Canada's biggest SaaS company success stories.


Session sponsored by 

9:30 am - 10:00 am

KEYNOTE - IF AI IS THE NEW SOFTWARE BATTLEGROUND, WHAT IS THE EXPONENTIAL IMPACT ON THE GROWTH OF YOUR COMPANY?

In this keynote by Jeana Jorgensen, General Manager, CE Partner and Startup Experience at Microsoft, you will learn about how AI is driving exponential change, starting with the Cloud. We will discuss AI market and all up cloud opportunity and talk through some of the more effective ways to drive growth for your solutions. 


Session sponsored by

10:00 am - 10:30 am

NETWORKING BREAK

10:00 am - 6:30 pm

WORKSPACES TRADESHOW

10:00 am - 11:10 am

CONCURRENT SESSIONS

SAAS FUNDAMENTALS: GETTING THE VALUE RIGHT FOR YOUR FIRST $1MM - $5MM ARR

In this session, panelists will explore the metrics that matter most to your organization. Is it MRR vs ARR? Is it customer acquisition vs churn?

Panelists include:

  • Allan Wille, President & CEO, Klipfolio
  • David Rozin, Associate Vice President, National Bank of Canada
  • Kerri Golden, Partner and CFO, Information Venture Partners
  • Jared Sleeper, Partner, Matrix Partners

WORKING WITH CORPORATE ENTERPRISE CUSTOMERS

What does buying SaaS look like for corporate enterprise and how do SaaS companies find new ways of supporting their customers?

Panelists include:

  • Igor Faletski, CEO & Co-Founder, Mobify
  • Izabella Gabowicz, Chief Operating Officer, Sensibill
  • Gelu Ticala, Vice President, Product Development, Kinaxis
  • Sacha Gera, SVP, Cloud Products, Ribbon Communications

SAAS FUNDAMENTALS: AI? CLOUD? BLOCKCHAIN? HOW TO ADD NEW TECHNOLOGIES WITHOUT LOSING FOCUS

This panel will discuss their experience in adding new technologies by sharing case studies and war stories.

Panelists include:

  • Jamie McDonald, Co-Founder & Co-CEO, Hubdoc
  • Katie Womersley, VP of Engineering, Buffer
  • Mike Matta, CEO and Co-Founder, SOLINK
  • Kim Morouney, Managing Director, Lazaridis Institute

11:20 am - 12:00 am

CONCURRENT SESSIONS

HOW DIVERSITY AND INCLUSIVITY ARE PARAMOUNT IN SCALING YOUR PRODUCT TEAM

This panel will share their insights for managing the intersection of product design and team for high-velocity companies. 

Panelists include:

  • Jeremy Bailey, Creative Director, Freshbooks
  • Andrea Corey, VP Product Development, Nudge.AI
  • Satish Kanwar, VP & GM of Channels, Shopify
  • Lianne Vineberg, Technical Talent Lead, Wealthsimple

CUSTOMER ACQUISITION IS DEAD. PRICING AND RETENTION ARE THE FUTURE OF SCALING

Leveraging data glenaed from his experience with over nine thousand recurring revenue businesses at Profitwell (formerly Price Intelligently), CEO Patrick Campbell shares data driven insights on why the days of relying on customer acquisition are dead. 

UNDERSTANDING THE PATH TO IPO: GROWTH, CAPITAL AND TEAM

This panel will discuss the path to IPO and what the process looks like.

Panelists include:

  • Erin Crowe, CFO, Martello Technologies
  • Susan Liu, Principal, Scale Venture Partners
  • Robert Rosen, Managing Director, CIBC
  • Leo Lax, Executive Managing Director, L-Spark

12:00 pm - 12:55 pm

LUNCH

12:55 pm - 1:30 pm

KEYNOTE - SCALING YORU GROWTH ENGINGE TO GO FROM $10M ARR to $100M ARR STARTS WITH KNOWING HOW TO LEAPFROG INTO ACCELERATION MODE

Join Karan Mehandru as he moderates a discussion with Tara Bryant, SVP of Sales of global CRM company Pipedrive and Aaron Zifkin, Managing Director of Lyft Canada and former Regional Head of North American Operations for AirBnB.


Session sponsored by 

Moderator: Karan Mehandru, General Partner, Trinity Ventures

Panelists:

  • Tara Bryant, SVP of Sales, Pipedrive
  • Aaron Zifkin, Managing Director, Lyft Canada

1:40 pm - 2:25 pm

PITCHFEST, SPONSORED BY DENTONS AND AWS

Four SaaS companies will have the opportunity to pitch to an esteemed panel fo judges including investors, legal experts and leading SaaS entrepreneurs.


Sponsored by

Moderator: Erin Blaskie, Director of Marketing, L-Spark

Judges include:

  • Andrea Baptiste, Amazon
  • Hannah Chaplin, CEO & Co-Founder, Receptiv.io
  • Chase Irwin, Partner, Dentons
  • Russell Samuels, Partner, Whitecap Venture Partners

2:35 pm - 3:15 pm

CONCURRENT SESSIONS

GOING GLOBAL: KEY CONSIDERATIONS AND HOW TO PREPARE FOR INTERNATIONAL GROWTH

This panel will share their experiences and best practices for going global. What should your key considerations be for expanding outside of North America?


Panelists include:

  • Marie Chevrier, CEO and Founder, Sampler
  • Jack Newton, CEO and Co-Founder, Clio
  • Jamie Neuwirth, Head of Canada Growth, Stripe
  • Alex Thuema, Founder and CEO, SaaStock

SAAS FUNDAMENTALS: MARKETING YOUR SCALEUP, THE ESSENTIALS IN SCALING YOUR COMPANY AND GROWING YOUR CUSTOMERS

This session will cover the marketing and branding strategies you need for your rapidly growing SaaS company.


Panelists include:

  • Jennifer Couldrey, Executive Director, The Upside Foundation
  • Mona Elesseily, VP Online Marketing Strategies, Page Zero Media
  • Meena Sandhu, VP Marketing and Growth, Predictable Revenue
  • Mychelle Mollot, Chief Marketing Officer, Solace
  • Ria Lupton, Head of Marketing, GrowthGenius

HOW DO YOU KNOW YOU HAVE AN AI PROBLEM?

This session will explore the practical applications for adopting AI into your SaaS offering. Understanding what AI is and how it will improve your business can help you determine what you should build automation into and what problems can’t be solved by AI.


Session sponsored by

Panelists include:

  • Kerry Liu, CEO, Rubikloud
  • Michael Weider, CEO, Clearwater Clinical
  • Narjes Boufadenm, Founder and CEO, Keatext
  • Yevgeniy Vahlis, Director of Applicated Machine Learning, BorealisAI

3:25 pm - 4:05 pm

CONCURRENT SESSIONS

THE EMERGING APP ECONOMY THAT IS TRANSORMING SAAS

his session will dive into how founders, product managers, marketers and technical leads can think about participation in this broader app ecosystem. Should you partner or build your own ecosystem? Atlee and Andrew will share their key learnings around how Shopify and Hubspot have worked through company/market priorities, aligning with internal and external objectives and developed their road maps.


Featuring

  • Atlee Clark, Director of Apps and Developer Relations, Shopify
  • Andrew Lindsay, VP Corporate Development and Business Development, Hubspot

THE EXIT TEAM

Whether you built your company to sell it or not, you still need to be exit ready. You don't know when you may be presented with an opportunity to sell, or otherwise exit. This is the biggest transaction of your life after all, and you can't do it alone. This session will explore when you should be thinking about selling, who you need on your team and key considerations for your organization, customers and shareholders.


Session sponsored by

Featuring

  • Barbara Dirks, Head of Silicon Valley Bank of Canada
  • Carol Leaman, President & CEO, Axonify
  • Hugues Lalancette, Associate, iNovia Capital
  • Bram Sugarman, Head of Corporate Partnerships, Shopify
  • Mark Macleod, Founder, SurePath Capital

THE BASICS OF AI & HOW TO GET STARTED

This session will explore the journey companies have taken in building their SaaS offering. Case studies from the battlefields of transitioning to the cloud/serverless tech, customer adoption, scaling and regulations.


Session sponsored by

Featuring

  • Sam Haffar, Principal, Real Ventures 
  • Stephan Jou, Chief Technology Officer, Interset
  • Sasa Nijemcevic, VP and GM Network Service Management BU, Nokia 
  • Tuba Yamac, Patent Agent, BCF Ventures

4:05 pm - 4:20 pm

REFRESHMENT BREAK

4:20 pm - 4:50 pm

FIRESIDE CHAT - FROM ZERO TO HYPERGROWTH, BUILDING A HIGH-PERFORMING, HUMAN-CENTRIC TEAM

Hear from Michael Litt, Founder & CEO, Vidyard who will share insights from building remarkable teams in this intimate discussion with Michelle Scarborough, Managing Director, Strategic Investments and Women in Tech, BDC Capital.


Session sponsored by

4:55 pm - 6:00 pm

HAPPY HOUR, SPONSORED BY LAZARIDIS INSTITUTE

Networking with a beer in hand!

5:00 pm - 6:00 pm

FUCKUP NIGHTS x SAAS NORTH INNOVATION THROUGH FAILURE

Coming to Ottawa for SAAS NORTH, FuckUp Nights is a global movement and event series that shares stories of epic professional failures. The stoires of the business that crashes and burns, the partnership deal that goes sour, the product that has to be recalled... you will hear it all!


Sponsored by

Moderated by Marsha Druker, Founder, FuckUp Nights Toronto

Featuring stories by

  • Marie Chevrier, CEO and Founder, Sampler
  • Mark Organ, CEO and Founder, Influitive 

6:30 pm - 7:30 pm

VIP RECEPTION, SPONSORED BY PwC

Speakers, sponsors and investors are welcome to attend this exclusive VIP Reception at Jackson which is connected to the newly renovated Ottawa Art Gallery.

7:00 pm - 9:30 pm

THE PARTY, SPONSORED BY LABARGE WEINSTEIN & NATIONAL BANK

Who's ready ot party? Join us at the SAAS NORTH Party at the brand new Ottawa Gallery. It's the SaaS part of the year!

Day 2 - November 29, 2018

8:00 am - 9:00 am

REGISTRATION OPENS

8:00 am - 9:00 am

DELEGATE BREAKFAST

9:00 am - 9:15 am

OPEN REMARKS

Our MC, Aydin Mirzaee opens up the conference for day 2!

9:15 am - 9:45 am

FIRESIDE CHAT - YOUR INNOVATION CONTINUUM: SURVIVE OR THRIVE

Having a culture of innovation and reinvention is key for tech companies, and while we think it might be implied that all tech companies are innovative, the fact remains it takes tremendous effort to stay the course.


Sponsored by

Fireside Chat by

  • Dax Dasilva, CEO and Co-Founder, Lightspeed
  • Jessica Galang, Editor, Betakit

9:45 am - 10:15 am

FIRESIDE CHAT - PRODUCT LED GROWTH

The world's best SaaS companies are leveraging product-led growth (PLG) to grow faster than the competition. PLG is a go-to-market strategy that relies on product features and usage as the primary drivers of customer acquisition, retention and expansion. Tope and Ariel will discuss how Calendly has led the charge in this.


Sponsored by

Fireside Chat by

  • Tope Awotona, CEO Calendly
  • Ariel Winton, Investor, OpenView Venture Partners

10:00 am - 6:00 pm

WORKSPACES TRADESHOW

10:15 am - 10:45 pm

NETWORKING BREAK

10:45 am - 11:25 am

CONCURRENT SESSIONS

SAAS FUNDAMENTALS: BUILDING SUCCESSFUL SAAS OPERATIONS FOR GROWING COMPANIES

This session will focus on what financial models make sense when you are in growth mode.

Featuring

  • Larissa Holmes, VP Talent, Borrowell
  • Aydin Mirzaee, CEO, Fellow.app
  • Annika Reinhardt, Compensation Professional, Talent Collective
  • Pablo Srugo, Associate, Mistral Ventures

THE ART OF COMMUNITY - WHY YOUR STARTUP SHOULD INVEST IN A COMMUNITY MANAGER TO CONNECT MEANINGFULLY WITH CUSTOMERS AND FUEL LONG-TERM GROWTH

In this session you will hear from some of Canada's leading community managers who will share tactical info on Strategies for building community at scale; Tactics for managing multiple communities: industry, customers, employees; Specific techniques to identify the right community members and engage them; Measuring the ROI on community management activities; The link between community building and employee culture; How to balance community management against other marketing initiatives.

Moderated by Erin Blaskie, Director of Marketing, L-Spark

Featuring

  • Jesse Cressman-Dickinson, Community Development Manager, Shopify
  • Jaxson Khan, Head of Marketing, Nudge.ai 
  • Nicole Kelly, Community Director, OMERS Ventures
  • Danielle Smith, Director of Partnerships and Community, TWG

BUILDING AND LEVERAGING YOUR BOARD TO WIN

This session will explore how best to work with your board and who should be on your board. Whether you are fundraising, scaling up, or planning your exit strategy, the people who accompany you on your path to success need to be right for you. VC's from Canada and United States will share best practices, war stories and how to leverage this integral extension of your team.


Sponsored by

Moderated by Anuj Madan, Natioanl Industry Leader for Tech, Media & Telecom, KPMG.

Featuring

  • Briehan Burke, General Partner, Trinity Ventures
  • Prashant Matta, Partner, Panache Ventures
  • Catherine Dahl, Co-Founder and CEO, Beanworks
  • Karan Mehandru, General Partner, Trinity Ventures

11:35 am - 12:15 pm

CONCURRENT SESSIONS

THE 360- DEGREE VIEW OF YOUR CUSTOMER: TACTICS FOR HOW TO GET YOUR ORGANIZATION WORKING COLLABORATIVELY AND BUILDING A CLEAR PATH TO PREDICTABLE GROWTH

In this session, Mark Organ, CEO and Founder of Influtive will talk about tactics for how to get your organization working collaboratively and building a clear path to predictable growth.

CORPORATE VENTURE & STRATEGIC PARTNERS

Strategies for positioning your SaaS company for the right type of partnerships and capital growth options. How do you identify an optimal partnership and know what levers to “push or pull” in order to get the results you are looking for. Having the right lens to evaluate these opportunities is essential. In this session expert advisors and investors will provide insights that will help you prepare for strategic partnerships and corporate venture investment opportunities.


Sponsored by

Moderated by Lauren Robinson, Chief HIGHLINE Beta

Featuring

  • Ed Bryant, Partner, Sampford Advisors
  • Arun Singh, Senior Associate, UpData
  • Derek van der Plaat, Senior Vice President, Technology and Investment Banking, EY
  • Greg Smith, Chief Operating Officer, TIMIA Capital

CONCERNING THE FUTURE OF AI: THE ETHICS OF BUILDING AI SYSTEMS AND THE NEED FOR A HUMAN-CENTRIC APPROACH

When AI becomes the subject matter expert outperforming both people and companies, how do we ensure that bias doesn’t get overtaken by purpose? This session will explore the conflicts we know are arising in the “humans vs robots” debate and what are some of the tactics can your company deploy to ensure you remain true to your core values and business objectives.


Sponsored by

Featuring

  • Naomi Goldapple, Director of Industry Solutions, Element AI
  • Robin Grosset, Chief Technology Officer, Mindbridge AI

1:10 pm - 1:40 pm

KEYNOTE, THE PATH TO SUCCESS ISN'T ONE DIMENSIONAL: LIFE LESSONS FROM A TECH ENTREPRENEUR

Carol Leaman, Axonify’s President & CEO, shares her story of the drive and motivation to travel the road of being an entrepreneur. From a 9-5 professional to risking her financial and personal well-being, this four-time exit maven now leads a $200 Million company. The lessons learned along the way are sure to resonate with the spectrum wins and losses SaaS founders facing growing the organizations.


Session sponsored by 

1:40 pm - 2:25 pm

PITCHFEST, SPONSORED BY DENTONS AND AWS

Four SaaS companies will have the opportunity to pitch to an esteemed panel fo judges including investors, legal experts and leading SaaS entrepreneurs.


Sponsored by

Moderator: Patrick White, Managing Director, L-Spark

  • Briehan Burke, Catalyst Ventures
  • Andrea Baptiste, Amazon
  • Chase Irwin, Partner, Dentons
  • Lance Laking, MaRS Investment Accelerator Fund

2:45 pm - 3:25 pm

CONCURRENT SESSIONS

OUTSOURCING VS. HIRING: BUILDING DIVERSE TEAMS AT SCALE

Join some of Canada's fastest growing Startups such as Tulip Retail, Numbercrunch and Time Doctor as they discuss how they approach scaling their teams, priority hires and what you can outsource.

Moderated by Stefan Kollenberg, Co-Founder and CMO, Crescendo

Featuring

  • ZJ Hadley, Employee Success Business Partner, Tulip Retail
  • Susan Richards, Co-Founder, Numbercrunch
  • Shavonne Hasfal-Mcintosh, Shopify
  • Liam Martin, Co-Founder, Time Doctor

TRANSITIONING YOUR BUSINESS MODEL: FROM SERVICE TO SAAS

The state of the SaaS industry has been rapidly transitioning: from the cloud, to general purpose software, now to hyper-verticalized platforms.This session will provide "how to's" and what to expect when transitioning your business model from services to SaaS, such as how to plan your sales cycles, pricing and support your customers.

Moderated by Owen Mathews, Chairman, Alacrity Foundation

Featuring

  • Zeynep Zorlu, Partner, Alacrity Turkey
  • Amy Konary, VP, Customer Business Innovation, Zuora
  • Sean Tyson, Founder and Chief Strategy Officer, Quietly

SCALING YOUR CUSTOMER REVENUE ENGINE

Driving growth and engagement with inbound & outbound marketing strategies. Building the Customer Revenue Engine for a scaling SaaS company is the topic of the day in Customer Success and at the heart of the partnership between Marketing and CS

Moderated by Will Richman, Co-Founder and CEO, GrowthGenius

Featuring

  • Sabrina Leblanc, Director of Sales, SurveyMonkey
  • Anusha Srijeyanathan, Vice President, Client Success, Benevity
  • James Thomas, Chief Marketing Officer, Solium

3:35 pm - 4:15 pm

CONCURRENT SESSIONS

LEVERAGING NEW REGULATIONS, SUCH AS GDPR, CYBER-SECURITY OR HAVING AN IP STRAEGY, COULD ANY OF THESE BE YOUR NEXT CUSTOMER ADVOCACY PLATFORM?

This session will explore how to approach a scalable marketing framework reflective of ever-changing global policies and regulations and how you can take a customer-first approach to building a roadmap for different markets.

Moderated by Sabrina Fitzgerald, Managing Partner, National Capital Region, PwC

Featuring

  • Mary Jane Leslie, VP Sales and Channel Development, LifeRaft
  • Steve Neville, Director of Corporate Marketing, TrendMicro
  • Robert Percival, Partner, Norton Rose Fulbright

LEADING WITH IMPACT

How investing in companies led by diverse and inclusive founders is just smart business. The costs of launching a Startup have never been so low, however, the complexity required to achieve global scale has never been as high. Layer on top of that being a women in tech or a member of a racialized group, and the complexities are even more magnified. This session brings together VC's and SaaS entrepreneurs to share how investing in companies lead with diverse and inclusive leaders - from board to C-Suite, yields the returns companies and investors are looking for.


Sponsored by

Moderated by Joanne Fedeyko, CEO, Connection Silicon Valley

Featuring

  • Jill Earthy, Head of Growth, Female Funders
  • Ben Morris, Vice President, Corporate Development and Technology Strategies, Wesley Clover
  • Matt Roberts, Partner, ScaleUP Ventures

THE CUSTOMER IS NOT ALWAYS RIGHT

In the Age of the Customer, how do you set up a scaling SaaS organization to make the most out of product feedback? Is the customer always right or their their demands hamper innovation and leave you building copycat SaaS products? Learning to handle customer feedbacn to grow your busienss and give your customers the experience they deserve. This session will give you the tactical tips and best practices used by leading SaaS organizations.


4:15 pm - 4:30 pm

NETWORKING BREAK

4:30 pm - 4:40 pm

RAPID FIRE PITCH - DAY 1 & 2 WINNERS

4:40 pm - 5:10 pm

KEYNOTE - THE VELOCITY OF SAAS IN CANADA

The SaaS industry, estimated to be valued at $100 Billion USD is currently outpacing the world economy’s rate of growth. The state of this industry has been rapidly transitioning: from the cloud, to general purpose software, now to hyper-verticalized platforms. Add to this, growth investing in Canada has grown by 160% over the last three years to $1.7 Billion, vs the US which has seen a modest growth of 10% over the same period. For the first time, Canada is seeing a mass movement of US based talent moving North to work in Canada’s booming tech sector. The costs of launching a Startup have never been so low, however, the complexity required to achieve global scale has never been as high. 500 Startups Canada, Neha Khera, will share insights on global trends and the state of SaaS in Canada.


Sponsored by

5:10 pm - 5:15 pm

CLOSING REMARKS & PITCHFEST WINNER ANNOUNCED

5:15 pm - 6:00 pm

HAPPY HOUR

6:00 pm - 8:00 pm

AFTER PARTY