After tinkering with test tubes and differential equations as an award-winning research scientist, David Priemer spent the next 20 years leading top-performing sales teams at high-growth software companies including Salesforce, where he was the Vice President of Commercial Sales and creator of the Sales Leadership Academy program.
Today, as the Founder and Chief Sales Scientist of Cerebral Selling, David’s unique science and empathy-based approaches to driving revenue and leadership growth have been published in the Harvard Business Review as well as Forbes, Entrepreneur, and Inc. magazines. Often referred to as the “Sales Professor”, David is also the author of the Bestselling book, Sell The Way You Buy, and an Adjunct Lecturer at the Smith School of Business at Queen’s University and the London Business School.
David holds a B.Sc. in Chemistry and Atmospheric Science from York University and a Master’s degree in Chemical Engineering from the University of Toronto.