Secrets of High-Impact Messaging: Using Modern Sales Science to Grow Your SaaS Business

November 14, 2024 | 01:20 PM - 01:50 PM EDT

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  • November 14, 2024 | 01:20 PM - 01:50 PM EDT
  • BetaKit Keynote Stage

Speaker

DAVID PRIEMER

Founder & Chief Sales Scientist

Cerebral Selling

Sponsor

“What does your company do?” It’s a question that SaaS sellers and founders get asked every day. Yet in a market where your customers struggle with unprecedented solution choices, razor-tight budgets, and infinite distractions, leading with your product, service or even its benefits is no longer enough to engage them!

If you want to avoid getting lost in a sea of sameness, your narrative needs to resonate with lightning-fast emotional precision. That’s why in the battle for customer attention, science tells us that manifesting the confidence and conviction needed to convert modern buyers lies in describing their problems better than they can.

In this session, David Priemer, founder of Cerebral Selling and author of the bestselling books, Sell The Way You Buy and The Sales Leader They Need, will share simple but powerful tactics for transforming your narrative to grow your revenue faster.